The British motor racing team, McLaren Racing has announced a partnership with Estrella Galicia 0,0, a family-owned and independent Spanish beer brand.
Ahead of the 2024 racing season, the brand has become the official beer partner of the McLaren F1 Team for the 2024 season and beyond.
Estrella Galicia 0,0 is manufactured using a broken fermentation technique. This superb non-alcoholic beer has brilliant tones that resemble the colours of pilsen beers. Its flavour is sweet but not overly sweet. The brand promises that when people drink it, they feel pleasantly satisfied by the aromatic balance of malt, as well as the characteristic bitterness of the beer.
Following their initial collaboration in 2019, where the team got their first F1 podium at the 2019 Brazilian Grand Prix, the multi-year agreement brings Estrella Galicia 0,0 back to McLaren. The collaboration brings together two brands with a common love for careful craftsmanship and a desire for innovation.
Both the 2024 McLaren Formula 1 Team Challenger and the team uniforms of drivers Lando Norris and Oscar Piastri will sport the Estrella Galicia branding.
Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said, “We are delighted to welcome Estrella Galicia back to the McLaren Racing family. We enjoyed a fantastic partnership throughout 2019 and 2020, and it is great to now continue our journey together. We’re excited about the upcoming season and building on the positive momentum we had last year, and it’s fantastic to go racing with Estrella Galicia alongside us.”
José Cabanas, Chief Marketing Officer, Estrella Galicia, said, “As part of our internationalisation process, having great partners alongside you is a key factor for success. McLaren Racing and Estrella Galicia not only share common values such as authenticity, craftmanship, and innovation but also a strong spirit of differentiation and a non-conformist attitude in everything they do. We are thrilled to start a new chapter in our F1 journey in papaya colours and I’m sure that we will have great things to toast for during the season.”