McLaren Racing renews commercial ties with Hilton

The multi-year agreement will also mark the alliance's 20th anniversary in 2025, making Hilton McLaren Racing's longest-running current partner.

The British motor racing team, McLaren Racing has inked a partnership extension with the American multinational hotel and hospitality chain, Hilton.

With this deal, the leading hospitality company will remain the global hotel partner of the McLaren F1 Team. The multi-year agreement will also mark the alliance’s 20th anniversary in 2025, making Hilton McLaren Racing’s longest-running current partner.

Since 2005, Hilton has been the McLaren F1 team’s home-away-from-home. The company offers stays that enable every member of the team to provide their best throughout the race weekend.

McLaren fans will benefit from the collaboration by having access to exclusive content and unforgettable experiences. In addition, Hilton Honors members can have exclusive access to the McLaren F1 Team. In 2023, this included hosting Hilton’s Stay on the Grid at its trackside hotels in Las Vegas and Silverstone, which provided guests and racegoers with exciting and unexpected experiences.

Hilton’s logo will continue to appear on the McLaren MCL38, team uniform and driver outfits of McLaren Formula 1 drivers, Lando Norris and Oscar Piastri.

Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said, “It’s fantastic to extend this long-standing partnership with Hilton and reach a 20-year milestone together next year. Hilton is renowned for providing world-class experiences for its guests, and we are fortunate enough to call Hilton home as the team travels around the world.”

Mark Weinstein, Chief Marketing Officer, Hilton, said, “F1 is a sport always on the go – so we’re proud to be where McLaren Racing stays. Our Team Members are honoured to deliver the best of the Hilton stay experience to the McLaren Formula 1 Team, and along the way to create some truly incredible experiences and content for Papaya fans and our Hilton Honors members around the world. We celebrated a particularly exciting year in 2023, bringing guests and fans to the heart of the action with once-in-a-lifetime experiences at more races than ever before – including our Stay on the Grid at the first ever Las Vegas Grand Prix.

“We’re thrilled to continue to expand our long-standing and successful partnership and we have even more opportunities planned than ever before. We wish the McLaren team all the best for an exciting season ahead!”

Recently, the F1 team also signed sponsorship collaborations with DP World, Ecolab, WorkdayDropboxOptimum NutritionAirwallex, and OKX.

Related Articles

Latest Articles