The British motor racing team, McLaren Racing has announced a sponsorship deal with Optimum Nutrition, the world’s number one sports nutrition brand.
Following this deal, the brand has been named the official sports nutrition partner of the McLaren Formula 1 Team for the 2024 season and beyond.
The collaboration brings together two businesses that are fundamentally focused on high human performance and are always looking to improve, with a special emphasis on the drivers and pit crew of the McLaren F1 Team. With science-led sports nutrition solutions that are driven by innovation, Optimum Nutrition will assist the team’s performance, health, and well-being and make sure the team can reach its full potential for the 2024 season.
By building on the team’s successes from the 2023 season—which included setting a record for the fastest-ever pit stop at the Qatar Grand Prix with a time of 1.80 seconds—Optimum Nutrition will assist the McLaren team in keeping all of its members performing at the highest level.
Additionally, as part of the deal, the driver outfits of McLaren Formula 1 drivers Lando Norris and Oscar Piastri, as well as the pit crew outfits and setup equipment, will all have the Optimum Nutrition logo.
Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said, “It is great to welcome Optimum Nutrition to the team. We operate in a high performance environment and our people are our most important asset, so it’s fantastic that Optimum Nutrition will support our continuous push for improvement and excellence across everything we do.”
Colin Westcott-Pitt, Global Chief Brand Officer, Glanbia Performance Nutrition, said, “We’re delighted that Optimum Nutrition, which has been trusted by all types of athletes across many sports for 35 years, has joined McLaren Racing as Official Sports Nutrition Partner. Both McLaren and Optimum Nutrition are dedicated to peak human performance and excellence so we are thrilled to be working together during the forthcoming F1 season.”
Recently, the F1 team also announced sponsorship ties with Ecolab, Workday, Airwallex, and OKX.