The British motor racing team, McLaren Racing has announced a sponsorship deal with a cloud storage solution, Dropbox.
Following this deal, the brand has been named the official technology partner of the McLaren F1 Team for the 2024 season and beyond.
Dropbox’s multi-year agreement represents the company’s first foray into the sport, enabling the McLaren team to interact more efficiently, share data and content, and save time.
Through the agreement, McLaren will manage massive volumes of footage and data from all around the world by relying on Dropbox’s quick, safe, and dependable syncing and sharing features, as well as its most recent innovations in video collaboration and machine intelligence.
Furthermore, for the 2024 season and beyond, the McLaren MCL38, as well as the driver uniforms and helmets of Formula 1 drivers Lando Norris and Oscar Piastri, will be sporting the Dropbox logo.
Zak Brown, CEO, McLaren Racing, said, “In the competitive and high-performance world of Formula 1 reliability and speed are crucial across all areas of the business. It is great to have Dropbox on board, helping our high performing team work efficiently and seamlessly.”
Drew Houston, Co-founder and CEO, Dropbox, said, “I’ve always been inspired by the relentlessness and high performance of the McLaren Formula 1 team. At Dropbox, we’re building products powered by AI and ML to help teams save time and stay focused on their most important work. We’re thrilled to partner with McLaren in their pursuit of speed and excellence in every facet of the sport.”
Recently, the F1 team also developed sponsorship ties with Optimum Nutrition, Ecolab, Workday, Airwallex, and OKX.