IPL 2022 Sponsors Watch: Rajasthan Royals

RR have roped in a few sponsorships deals to increase their brand value and expand the sponsorship portfolio.

The winners of the inaugural edition of the Indian Premier League (IPL), Rajasthan Royals (RR) will aim for glory yet again as they have some quality players this time around. For the past few years, RR have not lived up to their potential and will try to turn things around with new players this year who are proven and experienced.

Just as they’ve brought some top-class players, the team has also roped in a few sponsorship deals to increase their brand value and expand the sponsorship portfolio. Let’s have a look at the sponsors of RR for IPL 2022.

Title Sponsor:

Rajasthan Royals have inked a partnership with the premium dry fruit brand, Happilo. The brand’s logo will appear on the front of the team’s official playing kit as part of this agreement.

Principal Sponsor:

The franchise has announced a new sponsorship agreement with one of the leading firms in the hosiery sector, Dollar Industries ahead of the ongoing edition.

The team has roped in BKT Tires to serve in this category. The collaboration includes, RR to feature BKT’s logo on the back of the team’s jersey. Along with them, the Sanju Samson-led team has secured collaborations with Jio and KEI Wires and Cables.

Associate Sponsors:

The team has Studds, Colgate, Meesho, One Moto, GOEL TMT and GOEL Pipes as associate sponsors for IPL 2022.

Official Partners:

In addition to such notable brands, the Jaipur-based team also has Kingfisher, Dream11, MX TakaTak, Dettol, Kotak Mahindra Bank, Neuberg Diagnostics, Fino Payments Bank and Visit Barbados as official partners.

Media Partners:

To get some brand recognition on digital platforms, the team has partnered with 92.7 Big FM, City 1060 and Khaleej Times.

Official Suppliers:

In this category of sponsorship, the team has roped in Yellow Panther, Sportz Interactive and Interactive Avenues.

With two points in the first match against Sunrisers Hyderabad (SRH), Rajasthan will look to keep this momentum going as they face five-time champions, Mumbai Indians (MI) on April 2 at the D.Y. Patil Stadium.

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