Fino Payments Bank unveiled its collaboration with the Indian Premier League (IPL) outfit, Rajasthan Royals (RR). In this development, the bank will be the official digital payments partner of the franchise for the upcoming edition of the tournament.
With this association, Fino has inked its first partnership with a team from the Indian marquee tournament. The Navi Mumbai-based entity looks forward to connecting to the fan base of the team and receiving brand exposure throughout the season.
As part of the partnership, Fino will be working with the corporate responsibility arm of the franchise, the Rajasthan Royals Foundation, which is concentrated on encouraging organizations to work with empowered women through mentorship and grants.
Rishi Gupta, MD & CEO of Fino Payments Bank said, “In India, cricket and cinema are the biggest engagement avenues that have a Pan India appeal. We are proud and excited to be associated with the Rajasthan Royals and hence to the game of cricket. RR is known to promote cricketing talent from non-metros and smaller towns, our core markets. For us it is a great opportunity to reach out to the millennial consumer from urban and rural areas and create avenues for them to explore Fino’s digital payment offerings.”
On this association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “We are delighted to have Fino Payments Bank on board. The outbreak of the pandemic has highlighted the need for accelerated digital transformation when it comes to financial services and it’s been great to see Fino driving this, while still supporting those in far reaching areas. We are looking forward to working together to have a positive impact on their growth in Rajasthan and the rest of India.”
Anand Bhatia, CMO, Fino Payments Bank, said, “Competence and Sincerity are brand attributes which strongly connect Fino Payments Bank and Rajasthan Royals. This convergence was a key factor in driving this association.”
On the commercial pitch, RR extended and announced sponsorship deals with Dream11, One Moto, Happilo, Dollar Industries and Meesho.
The inaugural champions will kick off their IPL 2022 journey on March 29 against Sunrisers Hyderabad (SRH) at the MCA Stadium in Pune.