The Indian Premier League (IPL) team, Rajasthan Royals (RR) have announced a new sponsorship deal with one of the leading brands in the hosiery sector, Dollar Industries. Following this deal, Dollar Industries has been named as the principal sponsor of the team.
Dollar Industries has established itself as one of the leading brands in the hosiery sector, with an enviable 15% market share and a significant percentage of total textile exports in the Indian hosiery market. It has also established a visible presence on social media and e-commerce platforms. Dollar Industries has a strong presence in 29 Indian states.
Dollar products have also spread beyond the country’s borders, becoming the best-selling Indian innerwear brand in the UAE and the Middle East, with stores in Oman, Basra, Jordan, Qatar, Kuwait, Bahrain, Yemen, Iraq, Myanmar, Nepal, Nigeria, and the UAE. After consolidating its position in the Gulf countries, the company is now looking confidently at the rest of the world with collections that promise to delineate the string.
Vinod Kumar Gupta, Managing Director, Dollar said, “Rajasthan Royals, which won the maiden edition of IPL and is one of the most popular IPL franchises and an extremely competitive team with marquee national and international players representing them. Our association with Rajasthan Royals will allow us to leverage our brand -athleisure-nationally. Rajasthan also happens to be a key market for Dollar over the years. With the athleisure segment growing exponentially since the pandemic and contributing significantly towards enhancing the market share of our company, we are confident that this association will benefit the brand to a major extent.”
Jake Lush McCrum, CEO, Rajasthan Royals, commented, “We at Greenback Industries Restricted are impressed and excited by the model transformation and we’re delighted to have them be part of the franchise. As a model that serves thousands and thousands of shoppers throughout the nation, with our concentrate on our house state of Rajasthan, we feel this can be a sturdy affiliation and we stay up for supporting their development.”
Recently, the former IPL champions also signed a sponsorship deal with the premium dry fruit brand, Happilo.