The British company for premium EVs in India, One Moto India has announced a sponsorship deal with the Indian Premier League (IPL) franchise, Rajasthan Royals (RR).
In this agreement, One Moto India will be one of the team’s associate sponsors and will be named as the official EV partner in the two-wheeler segment for the upcoming IPL season that commences from March 26.
As per the deal, the official logo of One Moto India will be featured on the back of the Royals’ playing helmets and caps. The mobility company will also launch a special range of limited editions of One Moto two-wheelers – RR X One Moto. The players of the Rajasthan-based franchise will also promote the usage of Electric Vehicles and will encourage the team’s fans to participate in India’s EV revolution.
In addition, the company will also provide a custom range One Moto Rajasthan Royals limited edition scooter throughout RR’s academies in Mumbai, Nagpur and Dubai.
Mohammed Muzammil Riyaz, Partner & Promoter of One Moto India, said, “Rajasthan Royals has always promoted an eco-friendly approach as a team. The Royals have also always adopted a sustainable approach with steps like opting for jerseys made of sustainable material and the team has been a frontrunner to send a message which is in line with what One Moto India as a brand has been doing. The team and the brand have synergies in place, and the league could be an opportunity to educate masses about making an informed choice of switching to EVs.”
Speaking on the association, Jake Lush McCrum – Chief Executive Officer, Rajasthan Royals, said, “We are delighted to welcome a globally recognized brand like One Moto on board. Their vision of providing sustainable yet stylish EV vehicles to consumers has a strong synergy with our central purpose of transforming society through the significant platform we have as an IPL franchise. Through this partnership, we are excited to help them further expand across India and around the world while creating a positive societal impact.”
Sameer Moidin, Co-Founder & Partner, One Moto India, said, “We are the first generation to be affected by climate change, therefore it is also our responsibility to do something about it. Switching to EVs is being driven in the form of a mission in India. If we can share the approach with people and motivate them towards making this lifestyle change, then it will be a contribution to be remembered. With this thought in mind, we have partnered with Rajasthan Royals.”
On the commercial field, the inaugural IPL champions have signed sponsorship deals with Dollar Industries and Happilo.
The Royals will commence their IPL 2022 campaign against Sunrisers Hyderabad (SRH) on March 29.