The Indian Premier League franchise, Rajasthan Royals (RR) have announced the premium dry fruit brand, Happilo as the title sponsor for the 15th edition of the competition. The upcoming season of the tournament will be played between March 26 and May 29, 2022.
In this agreement, the brand’s logo will appear on the front of the team’s official playing kit.
Happilo’s association with the inaugural IPL champions, Rajasthan Royals is the brand’s initiative of expanding its user base in India and worldwide. Happilo has also teamed up with the Pro Kabaddi League (PKL) franchise, Haryana Steelers.
Speaking on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Happilo’s growth story demonstrates how the brand has effectively promoted a healthy style of living among masses, which is something we admire and want to support. There are many synergies between our brands that enable seamless integration throughout the season and year-round, which is something very important to us in our major partnerships. I know our players, support staff and management are excited to have Happilo as a partner, and enjoy their fantastic products year-round. Therefore, on behalf of everyone in our setup, I am delighted to welcome Happilo to the Royals family.”
Vikas Nahar, Founder and Chief Executive Officer, Happilo, added, “We are one of the largest Dry Fruit Brands and the association with Rajasthan Royals will give Happilo the required share of voice in India’s high-intensity, and edge-of-the-seat sporting event. This exciting RR partnership will bring Happilo’s Healthy products to millions of fans. Happilo and Rajasthan both stand for Premium and Royal, #Happilove.”
The Royal Sports-owned IPL team had retained Sanju Samson (Rs 14 crore), Jos Butler (Rs 10 crore) and Yashaswi Jaiswal (Rs 4 crore) ahead of the mega auction.