AC Milan kick-start collaboration with Fanblock

The Serie A club, AC Milan have signed a brand new partnership with the leading digital fan engagement platform, Fanblock.

Following the association, Fanblock has been named the club’s official partner for the ongoing Serie A season.

#ACMilan is pleased to announce a new partnership with @Fanblock_Ftball, the revolutionary digital fan engagement platform which gives the fans a unique way to follow the team on matchday and every day 👉 https://t.co/WLNGchawPB

AC Milan e Fanblock lanciano oggi un'innovativa… pic.twitter.com/8wkRHxWdMQ

— AC Milan (@acmilan) October 10, 2023

Through this pact, both entities will be working together to provide the opportunity for the fans to get access to the club’s digital pitch, which will help them to check out the team’s updates on game days. This move will be the real catalyst in terms of boosting fan engagement.

Furthermore, the platform will also give some lucrative opportunities to win exciting prizes for engaging on the platform, and also a surreal stadium-like experience to the people who cannot see the match in the stadium. To access this special experience, fans must purchase Fanblock and get block points for real-time match events, which helps them watch the club’s games on the platform.

Maikel Oettle, Commercial Director of AC Milan, said, “We are thrilled to announce this new partnership with Fanblock. As a Club, we are always eager to explore new avenues to connect with our global fanbase, and Fanblock is a powerful way to strengthen that bond. Together, we are creating a new exciting way for fan interaction and a new experience for our fans worldwide.”

Johan Greeff, Founder and CEO, Fanblock, said, “We are excited to offer AC Milan fans a world-first opportunity to not only own a piece of their digital ground, but also to play and follow the action and data in real time and be rewarded for it. Fanblock aims to create interactive fan experiences that bring fans closer to their teams and action on the pitch. We are extremely proud to launch Fanblock with AC Milan. A Club with an illustrious history dating back to 1899 and one of the most successful clubs in the world, which enjoy an incredible global fanbase.”

Prior to this development, the club already added companies such as Sekabet, Leyu Sports, idealista, Banco BPM, MSC Cruises, BitMEX, New Era, and Snaifun to its esteemed sponsorship portfolio.

The Rossoneri are the current table-toppers of the Italian top flight. They are in red-hot form and have obtained seven wins and one loss, securing 21 points. They will be eyeing to continue their winning streak in their next encounter on Monday, October 23 against Juventus.