Betsson scores infotainment deal with Torino FC

This collaboration allows Betsson to connect directly with the passionate fan base of Torino FC, offering them unique and engaging content.

Betsson Group, a leading online gaming company headquartered in Sweden, announced a partnership with the Serie A club, Torino FC.

The agreement establishes Betsson’s news portal,, as Il Toro’s official infotainment partner. This collaboration allows the online gaming company to connect directly with the passionate fan base of I Granata, offering them unique and engaging content.

This infotainment deal comes on the heels of Betsson’s March 2024 partnership with AS Roma legend Francesco Totti. These strategic collaborations demonstrate Betsson’s commitment to the Italian sports market and their dedication to fostering a strong connection with Italian sports fans.

Lorenzo Barale, Torino FC Commercial Director, said, “We are very happy to welcome Betsson.Sport to the Granata world. Through this partnership, we will tell numerous engaging stories for our fan base, also accompanying in their mission to give greater resonance for all sport, not just football”.

Stefano Tino, Betsson Group Managing Director in Italy, said, “This partnership with Torino FC is a significant step for Betsson Sport in consolidating our presence in the Bel Paese. We are proud to collaborate with one of the most prestigious teams in Italian football, where passion has always played a fundamental role, making the difference. For us at Betsson Sport, making a difference is fundamental and we are investing and will invest in football as a vehicle to spread our message; we wish to become protagonists in the sporting panorama, in all its facets, and we hope to succeed thanks to our collaborations and targeted activities.”  

Betsson Group is a leading online gaming company offering a comprehensive portfolio of products and services, including sports betting, casino games, poker, and bingo. The company operates several well-known brands, including Betsafe and NordicBet.

The deal commenced during the Turin Derby della Mole clash against Juventus FC this past weekend. 

Currently ranked ninth in Serie A, Il Vecchio Cuore Granata will play Frosinone Calcio on April 21.

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