The Serie A club, AC Milan have signed a sponsorship collaboration with an online casino platform, Sekabet.
Following this deal, the online platform has become the official regional betting partner of the Rossoneri in Turkey.
The new agreement between the two industry heavyweights provides AC Milan with a fresh chance to expand its footprint in Turkey, a country with strong and passionate Rossoneri fans.
Simultaneously, the agreement will also help Sekabet expand in the Turkish market, despite the fact that the platform has already achieved considerable achievements since its introduction in 2015.
The new collaboration has kicked off with a spectacular multi-platform advertising campaign, which coincided with the start of the 2023-24 season. Sekabet users in Turkey will now be able to interact with the club more directly, with the chance to win special prizes, view exclusive content, and participate in money-can’t-buy events.
Maikel Oettle, Commercial Director of AC Milan, said, “We are delighted to kick off this collaboration in Turkey and welcome Sekabet into our family of regional partners. This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences.”
Andreas Zimmerman, CEO of Sekabet, commented, “Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary in the betting industry. Known for offering some of the highest odds in the market, we ensure that our users get the best value for their bets. Our partnership with AC Milan, a Club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide.”
Recently, AC Milan have also developed partnerships with Leyu Sports, idealista, Banco BPM, MSC Cruises, BitMEX, and New Era. AC Milan are currently second on the points tally with three wins from three matches. The team will now take on arch-rivals Inter Milan on September 16.