The Serie A club, AC Milan have signed a sponsorship extension deal with the Italian bank, Banco BPM.
As part of the deal, the brand will continue to remain the premium partner and official bank of the Rossoneri Club. Along with this, the firm will also act as the sponsor of the women’s first team jersey and support AC Milan’s football schools.
The partnership’s expansion reinforces the ties between two businesses that have a rich history and a culture of innovation that has made them globally recognised for their unwavering brilliance. The alliance between Banco BPM and AC Milan has its origins in a shared set of values related to sustainability, solidarity, and inclusion, and it keeps going with a desire to produce together positive effects on the territory, communities, and stakeholders. This is an approach to the future that already depends on solid foundations from ten seasons of play.
The multi-year contract solidifies Banco BPM’s position as the women’s first team’s shirt sponsor, along with in-game displays of the brand and cooperative activities to ignite the enthusiasm of millions of supporters and clients.
As part of the contract, AC Milan and Banco BPM extend their dedication and assistance for Fondazione Milan projects as well as the club’s CSR efforts, which have presently involved thousands of people in recent years.
Furthermore, over 1,000 students joined the ‘All the Colours of Sport’ series of meetings, where they had a chance to listen to and converse with male and female footballers in order to convey the positive ideals of sport and battle all types of prejudice.
Banco BPM has long paid close attention to the world of youth, as indicated by its continual presence in the football schools of AC Milan. One illustration of this dedication is the ‘sponsorship’ of the Milan Cup, a season-ending event.
Beginning this year, the cooperation will be strengthened by the addition of a new component, the cultural one: there will be projects through which the Rossoneri community will have access to Banco BPM’s art collection. In anticipation of this additional aspect of the partnership, artist Fabrizio Vendramin created a piece that incorporates the distinctive elements of the two companies during the event that authorised the renewal of the alliance. The piece will later be auctioned off, with the proceeds going towards implementing Fondazione Milan’s activities within the HUB via Appennini.
Additionally, Laura Fusetti, Christy Grimshaw, Rimante Jonusaite, Gun rnadóttir, Christian Pulisic, Marco Sportiello, Tommaso Pobega, Luka Romero, and Coach Stefano Pioli will all have their signatures on the piece.
Paolo Scaroni, AC Milan’s President, said, “We are happy and, above all, proud to be able to continue a shared journey which places important values such as social responsibility at the centre, with a historical icon of Italian excellence like Banco BPM. I like to define this renewal of ours as resilient, especially in this historical period that we are all facing together: AC Milan is a great social and cultural institution that unites over 550 million fans around the world and, like Banco BPM, we always feel a strong duty to commit ourselves to contributing to bringing about positive change in society.”
Banco BPM’s CEO, Giuseppe Castagna, said, “The partnership that binds us to AC Milan, which we renew today promotes a significant collaboration with a historical and successful entity in our own territorial context: a prestigious brand that is a global sports icon. This partnership allows us to share the values of sports such as teamwork, passion, and commitment, where sports represent education, training, social responsibility, and integration. Furthermore, this agreement once again focuses on the world of youth through our involvement with numerous football schools, engaging thousands of families, and through initiatives like ‘All the Colours of Sport’ that reach high school students. Similarly.
“The renewal of the sponsorship of the Women’s Team represents an important opportunity to support gender equality and respect, essential values that our bank is promoting internally through targeted projects.”
AC Milan’s Chief Revenue Officer Casper Stylsvig, said, “This contract extension is an important achievement. But also a springboard for the near future that brings together two such historic and important brands. We will continue to respond to the needs of our stakeholders, be they fans or clients, doing that with passion and commitment to achieve ambitious goals together.”