The Serie A club, AC Milan have expanded their sponsorship collaboration with the gaming and betting platform, SNAIFUN.
Following this deal, the brand has been named premium partner of the Serie A team. This is an expansion of Rosonneri’s ten-year partnership with SNAIFUN’s publisher, Snaitech Group, which strives to promote sport and its ideals, including teamwork, participation, fair play, inclusiveness, and social acceptance.
Fabio Schiavolin, Snaitech CEO, commented, “We are enthusiastic to celebrate this strong bond that unites our company to the Rossoneri, with whom we share important principles, that sport conveys and represents, actively supporting the spread of sporting practice. Sport has always been at the base of our business model; for us, that also means your relationship with your territory, with the institutions and the sporting associations.
“The partnership with AC Milan is a source of pride for the Group; born over ten years ago, it has been enriched and consolidated over time through numerous entertainment initiatives aimed at all sports fans.”
SNAIFUN will utilize the San Siro stadium for Serie A and Coppa Italia matches as part of the premium partnership to conduct various fan activations like as pre-match quizzes aimed to reward and share their passion.
Some of the rewards available to AC Milan supporters include a live training session at the Milanello Sports Center, a tour to the Casa Milan museum with a ‘Rossoneri legend,’ and tickets to home matches.
The collaboration will be commemorated additionally with a unique event in the San Siro Hippodrome, commonly referred to as the SNAI Hippodrome due to sponsorship motives, which will host representatives from both SNAI and AC Milan, in addition to a pool of 200 randomly chosen SNAIFUN users.
Giorgio Furlani, CEO of AC Milan, said, “This partnership between AC Milan and the Snaitech Group is a solid and special bond that has been going on for over ten years, making it one of the Club’s longest-running and most successful partnerships. We continue this journey together with pride, aware of how the sports industry and football, in particular, are constantly evolving and with a renewed desire to enrich this partnership by putting our fans at the centre.”
Recently, AC Milan have also inked partnerships with Sekabet, Leyu Sports, idealista, Banco BPM, MSC Cruises, BitMEX, and New Era. AC Milan are currently second in the standings with 18 points courtesy of six wins from seven matches.