Two Circles joins hands with Juventus to bolster the club’s commercial partnerships

Two Circles will aim to leverage Juventus' global brand recognition and passionate fanbase of over 561 million to secure lucrative deals.

The global sports marketing agency, Two Circles has announced a five-year partnership with the Serie A team, Juventus FC.

The agreement focuses on developing and expanding the legendary Italian club’s commercial partnerships program.

The sports marketing entity will bring its expertise to craft new commercial partnerships for La Vecchia Signora. The agency will leverage La Fidanzata d’Italia’s global brand recognition and passionate fanbase of over 561 million to secure lucrative deals. Additionally, Two Circles will work to nurture existing partnerships, fostering stronger relationships with current sponsors.

Francesco Calvo, Managing Director Revenue & Football Development at Juventus, said, “We are proud to announce this partnership, which certifies our ambitions at international level. It is crucial for us to continue to evolve and develop in order to embrace partners’ needs and reach new sponsors. Juventus has a huge digital fanbase and our next challenge is to become pioneers in offering new opportunities and we know Two Circles will help us achieve this.”

Leo Thompson, President, Rights Management at Two Circles, said, “Juventus is a club with such a rich heritage and a brilliantly passionate and loyal global fanbase. This partnership offers a unique opportunity to leverage our full suite of capabilities to drive the club’s commercial programme forward. We are excited to work alongside Juventus to develop new, innovative commercial strategies that engage fans across the globe and build meaningful partnerships that support the club’s continued growth. This partnership is a testament to Juventus’ commitment to innovation and excellence, setting a new standard in sports marketing collaborations. With Two Circles’ support, we look forward to unlocking new opportunities for its exciting commercial endeavours.”

Two Circles is a data-driven sports marketing agency that helps sports organizations strengthen their relationships with fans. The agency leverages customer data to inform strategies for sponsorship sales, content creation, and digital products. This data-focused approach allows the sports marketing specialist to improve the fan experience, boost commercial revenue, and create a more attractive proposition for sponsors. With a global presence in eight offices, Two Circles has played a role in some of the biggest commercial successes in international sports.

Juve’s 2023-24 season has been one of rebuilding. They were excluded from European competition due to financial violations, and currently sit in third place in the top tier of the Italian football league system. I Bianconeri will face Associazione Calcio Milan on April 27 at 9:30 PM IST.

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