Lubi Pumps leverages scientific formula F=MA for ad campaign featuring Gujarat Titans players

The ad features Gujarat Titans players - Shubman Gill, David Miller, and Umesh Yadav.

Lubi Pumps, a leading manufacturer of water pumps in India, has unveiled an advertisement campaign titled “FLOW NAHI FORCE” with the Indian Premier League (IPL) team, Gujarat Titans (GT).

The ad featured Titans players – Shubman Gill, David Miller, and Umesh Yadav. The central theme of the campaign revolved around the concept of consistent flow, which the ad creatively paralleled to the power of water delivered by Lubi pumps.  

In the launch film, viewers witnessed an interesting twist during GT’s team meeting. Captain Gill used the scientific formula “F = MA” (signifying net force is equal to mass times acceleration) and connected it to Lubi water pumps, highlighting the team’s shared pursuit of achieving excellence.

Ronak Porecha, Director of Lubi Pumps, stated on the campaign, saying, “We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, we seek to resonate with the spirit of our consumers and enhance Lubi’s brand visibility in the market.”

Arvinder Singh, COO – Gujarat Titans, said, “Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps’ innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans’ vision for growth and success.”

Lubi is a leading Indian manufacturer of water pumps and electric motors with a global presence. For over 50 years, the manufacturer has offered a wide range of pumps for various applications, from agriculture and domestic use to sewage treatment and industrial processes. The entity boasts an extensive network of 20+ branch offices nationwide and a global presence in over 80 countries, solidifying its reputation for quality, durability, and accessibility, making it a popular choice in India.

It’s worth noting that GT players have also recently appeared in an ad campaign for Capri Global Capital, a non-banking financial company (NBFC), for their “Farz Nibhaatey Hain” campaign. 

Currently, the Ahemdabad-based franchise sits eighth on the league table with four wins in ten games. Their next match is against Royal Challengers Bengaluru (RCB) on Saturday, May 4 at 7:30 PM IST.

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