The Italian top-tier football league, Serie A has developed a sponsorship agreement with Enilive, the sustainable energy subsidiary of the Italian energy company Eni.
With this deal, the brand has secured title sponsorship rights to Italian men’s football’s top-tier league until the end of the 2026–27 season. Thus, the competition will be known as Serie A Enlive beginning in 2024–25.
The agreement brings an end to Serie A’s long-standing collaboration with current title sponsor TIM, which has been sponsoring the championship since the 1998–99 season. Its most recent deal, however, expires after the ongoing 2023–24 campaign.
According to sources, the pact is for €22 million and includes a two-season extension option. TIM has paid €20 million every season under its current contract, which began in 2021.
As part of the cooperation, Enilive intends to raise awareness of its sustainable transportation solutions throughout Europe.