The Serie A team, AC Milan have inked partnerships with ComAve and Tamias to create an exciting shopping experience for their supporters.
While ComAve, a worldwide e-commerce platform, has become the shopping experience platform partner, Tamias, a point-of-sale software system, has been named the point-of-sales solution partner.
Moreover, the partnership has also certainly named both brands as new global partners of AC Milan.
Maikel Oettle, Chief Commercial Officer of the Rossoneri, said, “We are excited to announce the signing of a new partnership with ComAve and Tamias.This partnership represents an innovative step in the digital world for our Club, giving us the opportunity to create an additional touchpoint with our fans and offering them another way to feel involved with AC Milan in their daily lives, accessing products and services dedicated to them. We are confident that this collaboration will contribute to further enhancing and improving the passion our fans have for the Rossoneri colours.”
ComAve will launch in Italy later this year and, as part of its association with AC Milan, will begin operations in the early months of 2024 to develop an ecosystem of stores and restaurants with the goal of providing special services to Rossoneri supporters globally.
Ivan Blum, Chief Executive Officer of ComAve, said, “It is with immense pride that we partner with AC Milan. At ComAve, we are not simply forging a collaboration; we are truly immersing ourselves within the world of football. I am genuinely eager to connect with the passionate Rossoneri supporters, understand their aspirations, and craft unparalleled offers that will heighten their experience. Together, we are about to embark on a remarkable journey, combining the thrill of the game with unrivalled fan engagement.”
Adam Haines, Chief Executive Officer of Tamias, commented, “Fuelled by the groundbreaking momentum of our partnership with AC Milan, we are excited to embark on a journey of strategic collaboration with the dynamic leaders within AC Milan’s business sphere, particularly those operating in the vigorous sectors of restaurant and retail. At Tamias, our mission is community-driven, leveraging avant-garde technology and a fully-engaged audience to propel us forward. Together, we stand prepared to elevate fan engagement to unparalleled heights.”
Recently, the club also renewed its partnership with the European multinational electronics company, Clivet.
AC Milan are performing fairly well in the league, with 49 points from 23 games, including 15 victories and four ties. The team is currently third on the points table and is in a tight race with the top two, Inter Milan FC and Juventus FC.