In this development, the brand has been labelled as the principal partner and the official sleeve partner of the club. As part of the deal, their logo will be emblazoned on the sleeves of the jerseys donned by the men’s first team, the women’s first team, and the primavera sides.
Two significant Italian institutions that are acknowledged as global leaders in their respective fields are brought together by this relationship. The 500 million Rossoneri fans in Milan, Italy, and across the world will participate in a number of combined events and projects organised by AC Milan and MSC Cruises, which are bound by experience, expertise, and a forward-looking attitude.
With this agreement, MSC Cruises hopes to increase its visibility in sports and football while setting off on a brand-new journey with a Club that has a long history of remarkable success.
Casper Stylsvig, AC Milan’s Chief Revenue Office, said, “We’re happy to welcome MSC Cruises back to the Rossoneri family as a Principal Partner and Sleeve Partner of our Men’s and Women’s First Teams and our Primavera teams. The AC Milan shirt is a second skin, a global icon and a symbol of the passion that our over 500 million fans worldwide have. We’re convinced that, together, two Italian excellences in the world like AC Milan and MSC Cruises will be able to achieve the set goals and reach ambitious milestones.”
Leonardo Massa, Managing Director of MSC Cruises, said, “After 10 years since the last collaboration with AC Milan, we are ready to write a new chapter together. The partnership signed today fits perfectly on the path traced together in the past and which we have pursued over the years and today sees us side by side with companies that represent Italian excellence in the world as we do. The two companies share a long historical tradition and a common global vision, as well as ambitious goals to be achieved with tenacity, commitment and dedication. AC Milan is one of the most important clubs in the world and can boast a list of successes both in Italy and abroad.
“The history of Milan, with its international profile but at the same time linked to Italy and the city of Milan, perfectly matches with MSC Cruises. In fact, our Company sails all over the world, but always maintains strong links with the ports and territories of reference. Furthermore, like Milan, MSC Cruises boasts many firsts and is preparing to experience a record-breaking 2023, with a significant increase of passengers, which is set to reach 4 million only in the Italian ports.”