KRAFTON India announces partnership with Hardik Pandya

The partnership will eventually deliver exclusive in-game goods that are inspired by Hardik Pandya's appearance and personality.

The popular game-developing company, KRAFTON India has announced a brand-new collaboration with the Indian star all-rounder, Hardik Pandya for the Battlegrounds Mobile India (BGMI). 

The partnership will eventually deliver exclusive in-game goods including attire, helmets, skins, voice packs, and cricket-themed emotes that are inspired by Hardik’s appearance and personality.

Expressing his delight, Sean Hyunil Sohn – CEO, KRAFTON India, said, “We are delighted to launch this collaboration with Hardik Pandya. Embodying the spirit of grit, skill and survival, he is a dynamic force in the world of cricket, and his passion is something that BGMI players can relate to”.

He further stated, “This collaboration is a celebration of this shared spirit, and we’re excited to bring a fusion of cricket and gaming to our players. We look forward to working with him and creating memorable moments for our players.”

Speaking on the collaboration, Hardik Pandya, said, “I have always enjoyed seeing the passion and fire of BGMI players, which has made it one of the most unique and popular games in the country. I am excited to be part of the BGMI family and can’t wait to see the players sport their cricket-themed avatars, emotes, and gear.”

With its headquarters in Bundang-gu, Seongnam, KRAFTON is a holding corporation for video games. It was established in November 2018 to act as the parent company for the subsidiaries of Chang-Byung-gyu’s Bluehole, which was headquartered in Seoul. TERA, PUBG: Battlegrounds, New State Mobile, Moonbreaker, and other well-known video game franchises have either been produced by the firm or are its property.

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