Philips signs on as grooming partner of Sunrisers Hyderabad and Kolkata Knight Riders for IPL 2024

The partnership with KKR and SRH will provide Phillips with significant exposure to a massive audience throughout the IPL season.

The consumer electronics giant, Philips has announced a partnership with two Indian Premier League (IPL) teams, Sunrisers Hyderabad (SRH) and Kolkata Knight Riders (KKR).

The Dutch multinational will serve as the official grooming partner of both teams for the IPL 2024.

Under the tagline “Groom Like a Pro, Play Like a Pro,” Philips aims to associate its brand with the excellence and peak performance embodied by IPL players.

The partnership provides the electronics giant with significant exposure to a massive audience throughout the IPL season. Philips logo is prominently displayed on the helmets of SRH players and featured across various promotional materials.

Deepali Agarwal, Business Head- Personal Health at Philips Indian Subcontinent, said, “We are delighted to join forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Cricket and grooming share a common thread of precision, skill, and confidence, and we are excited to champion this synergy with our advanced grooming products. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential, mirroring the ethos of our brand.”

Mr K Shanmugam, CEO of Sunrisers Hyderabad, said, “We are thrilled to welcome Philips India on board as our official grooming sponsor for the upcoming T-20 season. As we deliver exceptional performances on the field, it is equally important for our players to maintain their grooming standards. With Philips’ expertise in grooming solutions, we are confident that our players will look their best and feel confident, contributing to their overall performance.”

Binda Dey, CMO of Kolkata Knight Riders, said, “The association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another exciting journey this season of T20. Grooming plays a crucial role in the lives of our players, and partnering with Philips allows us to provide them with the best grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field.”

Philips is a Dutch multinational company with a long history, dating back to 1891. The company started by making light bulbs and has since grown into a giant in the world of electronics and healthcare. Today, Philips focuses on health technology, aiming to improve people’s lives through innovative products.

It’s worth noting that before this deal, KKR had already secured sponsorships with JSW Paints, Manipal Hospitals, BKT Tires, Dream11, ACKO, Advance Decorative Laminates, and Royal Green while SRH announced partnerships with Centuary Mattress and Dazller for their IPL cheer squad.

Currently placed second in the league, the Knight Riders will be facing the table toppers Rajasthan Royals (RR) today at 7:30 PM IST, meanwhile, the Orange Army, currently ranked fourth in the league table, will play their next match against Delhi Capitals (DC) on Saturday, April 20 at 7:30 PM IST.

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