The Indian Premier League (IPL) team, Sunrisers Hyderabad (SRH) and Centuary Mattress, a leading Indian sleep solutions brand, have partnered up for the 2024 edition.
Centuary Mattress has been named the official sleep sponsor of the team. As per the pact, the brand logo will be prominently displayed on the leading leg of SRH players’ trousers throughout IPL 2024.
Uttam Malani, Executive Director, Centuary Mattress, said, “We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.”
K Shanmugam, CEO, Sunrisers Hyderabad, stated “We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both the brands.”
Established in 1988, Centuary Mattress offers a wide range of sleep solutions catering to diverse needs and preferences. The brand ensures comfort and support with high-quality materials, from traditional spring and coir mattresses to modern memory foam and orthopaedic models. The brand endorsements from badminton star PV Sindhu and tennis champion Sania Mirza further emphasize this.
This sponsorship announcement is followed by SRH’s recent partnership with Dazller for their IPL cheer squad.
The Orange Army aims to add the second IPL title to its trophy cabinet. Their journey begins on Saturday, March 23, as they take on Kolkata Knight Riders (KKR) at 7:30 PM IST.