Kolkata Knight Riders renew commercial ties with Royal Green for IPL 2024

As part of the deal, Royal Green will remain KKR's associate sponsor for the upcoming IPL season.

The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have inked a partnership extension with a premium alcohol brand, Royal Green.

As part of the deal, the brand will remain KKR’s associate sponsor for the upcoming IPL season.

The announcement of this association was made on KKR’s social media platforms. The post said, “Thrilled to announce that #RoyalGreen is the Associate Sponsor for the #KolkataKnightRiders. Are you ready to witness #ThePerfectBlend of excitement & fun in cricket’s greatest festival?”

Royal Green is a skillfully produced blend of exceptional Indian grain spirits that combines international scotch and premium malt, aged in the finest oak barrels to achieve the expansive and rich Royal blend.

The most famous whisky in India has also recorded an unprecedented sale of 10 million cases, which marks a watershed moment in the history of the local brand. Royal Green, which debuted in 2015, claims to supply premium Indian grain spirits, worldwide scotch malts, and high-grade goods prepared by nurtured master blenders at affordable rates.

Royal Green has long been a valued partner of the Knight Riders Group as the brand has also been an associate sponsor of the DP World International League T20 (ILT20) franchise, Abu Dhabi Knight Riders (ADKR) for the previous two seasons.

The IPL 2024 season is expected to run from March 22 to the end of May, with the official schedule to be revealed once the Election Commission has determined the polling dates for India’s general elections. Following their seventh-place finish in the IPL 2023 points table, the Knight Riders will strive for a captivating and competitive season this year.

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