Hindware renews ties with RCB and PBKS for IPL 2024

Hindware's logo will be prominently displayed on the non-leading arm of RCB player jerseys and on the helmets and caps of PBKS players.

The Indian bathware giant, Hindware Limited has bolstered its presence in the upcoming Indian Premier League (IPL) season by extending its partnerships with two franchises – Royal Challengers Bengaluru (RCB) and Punjab Kings (PBKS).

This marks the second consecutive year that the sanitaryware giant will serve as an associate sponsor for RCB. Hindware’s logo will be prominently displayed on the non-leading arm of RCB player jerseys throughout the season.

The partnership with PBKS enters its third year as the faucet maker’s logo will be sported on the helmets and caps of PBKS players.

Speaking on the partnerships, Mr Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited expresses enthusiasm, stating,  We are excited to continue our partnership with Royal Challengers Bengaluru and Punjab Kings for the upcoming season. Cricket holds a special place in the hearts of millions of Indians, and our collaboration allows us to connect with fans and enrich their cricket-watching experience. T20 league is a sporting extravaganza and provides an ideal platform for Hindware to amplify its brand presence and engage with millions of cricket enthusiasts.”

Mr Rajesh Menon, Vice President & Head, Royal Challengers Bengaluru said, “We are thrilled to welcome Hindware, the iconic Indian brand back as our associate sponsor for the second year in a row. We are excited to further strengthen our successful partnership. Together, we are committed to crafting memorable experiences for our fans.”

Mr Satish Menon, CEO, KPH Dream Cricket stated, “We extend a warm welcome to Hindware as they return as our associate sponsor. We are excited that this renewed partnership will reflect our dedication to promoting thrilling cricket, igniting pure excitement among our fans.”

Hindware Limited is a leading name in India’s sanitaryware industry. The company’s product portfolio encompasses a wide range of bathware, faucets, tiles, and pipes. The sanitaryware maker prioritizes design, cutting-edge technology, and quality, striving to deliver innovative products that elevate Indian homes.

While gearing up for the season opener, RCB have already secured partnerships with several brands including Frido, boAtBigBasketAdvance Decorative LaminatesConfirmTktPexpo, and Navitas Solar.

PBKS also established their roster of sponsors, signing deals with Lava MobilesTimexAstral PipesKENT, and Advance Decorative Laminates.

The 17th edition of the IPL kicks off on Friday, March 22 with a spectacular opening ceremony featuring renowned Indian celebrities like Sonu Nigam, Akshay Kumar, Tiger Shroff, and AR Rahman. 

The defending champions, Chennai Super Kings (CSK), will face off against RCB in the opening match, while PBKS take on Delhi Capitals (DC) on Saturday, March 23 at 3:30 PM IST.

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