The Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB) have announced a sponsorship extension with boAt, the leading Indian consumer electronics brand.
As part of the deal, the brand will continue to remain RCB’s official audio wearable partner for IPL 2024.
The franchise’s social media handles announced the renewal. The post said, “Excited to announce @boat.nirvana as our official audio-wearable partner, this cricket season✨🏏 So, are you ready to #BeAboAthead and make the biggest cheer?📢 Stay tuned, as we bring the best of boAt for everyone 🙌”
boAt, founded in 2015, has been synonymous with high-quality and trendy audio goods in India, offering a comprehensive assortment of headphones, earbuds, speakers, and other accessories.
Moreover, through sponsorships and brand ambassador arrangements, the top Indian audio brand has aggressively established a significant presence in the sports industry beyond audio. Among the well-known figures connected to boAt are Shreyas Iyer, Jasprit Bumrah, Jemimah Rodrigues, and KL Rahul.
Along with RCB, the brand has also developed a partnership extension with Gujarat Titans (GT).
On the other hand, the Faf du Plessis-led unit also inked sponsorship deals with Advance Decorative Laminates and Navitas Solar.
With emotions running high in the city after winning the Women’s Premier League (WPL) 2024, the men’s team will also aim to clinch its first title. RCB will begin their IPL 2024 campaign on Friday, March 22, against the defending champions, Chennai Super Kings (CSK), at the MA Chidambaram Stadium in Chennai.