One of the leading brands in complete bathroom solutions, Hindware has signed an extension with the Indian Premier League (IPL) unit, Punjab Kings (PBKS).
In this development, Hindware has been named the principal sponsor of PBKS for the ongoing season. Through this partnership, Hindware aims to enhance its brand visibility and engagement with cricket enthusiasts across the nation. In addition, the branding of the company will be visible on the helmet and caps of the players and official members of the team. Several marketing and promotional activities are also included in this association featuring players like Shikhar Dhawan, Arshdeep Singh and Rahul Chahar.
Speaking about the partnership Mr Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited said, “Cricket is a sport that unites the entire country with thrilling sporting action that is a feast for Indians around the world. We are delighted to be associated with Punjab Kings. Through this synergic partnership, we look forward to engaging with
our audience. We are confident that this partnership will help us strengthen our brand presence and drive growth in the highly competitive bathroom solutions market.”
Charu Malhotra, Vice-President, Marketing, Hindware Limited further added, “We are extremely thrilled to partner with Punjab Kings and Royal Challengers Bangalore for IPL 2023. This partnership presents a unique opportunity for Hindware to connect with millions of cricket fans across the country. We are proud to have partnered with Punjab Kings and RCB and wish both the teams all the very best for the season ahead.”
Mr Satish Menon, CEO, KPH Dream Cricket Private Limited said, “It’s always a pleasure when a partner reaffirms their faith by extending the relationship. Especially a partner like Hindware Limited, as a trusted brand across the country they echo our commitment to our fans, and we are confident of expanding this successful partnership.”
Before this renewal, PBKS also teamed up with BKT Tires, Paytm Insider, and playR, for the ongoing season of the competition.
The Punjab-based teamed opened its account in IPL 2023 on Saturday against Kolkata Knight Riders (KKR) at home.