The multinational financial services corporation, American Express has announced a new partnership with the Formula 1 Academy, the female-only single-seater racing championship.
The American financial entity has been named the official sponsor for the 2024 season. The partnership focuses on promoting female drivers in motorsport.
The British racer Jessica Edgar will represent Amex behind the wheel of the #17 car, sporting a custom-designed race suit. Furthermore, Rodin Motorsport, Edgar’s team, will feature branding for local small businesses throughout the race weekends, directly supporting the “Shop Small” campaign championed by Amex.
Susie Wolff, MBE, F1 ACADEMY, Managing Director, said, “American Express is a worldwide leader in the payments space and a powerful advocate for small businesses and entrepreneurs globally, and we’re proud to welcome them to F1 ACADEMY as an Official Partner. We’re thankful to American Express for embracing our vision and for showing their commitment to elevating women in sport and inspiring the next generation of female drivers.”
Elizabeth Rutledge, Chief Marketing Officer, American Express, said, “We are thrilled to launch our global partnership with F1 ACADEMY for the 2024 season. Powerfully backing communities is core to American Express’ DNA. With this partnership we hope to continue to foster equal opportunities for women, on and off the track, while spotlighting women-owned small businesses and their impact on their local communities.”
American Express, often shortened to Amex, is a major financial services company best known for its credit cards. Founded in 1850, it’s one of the largest card networks globally. Amex offers various charge and credit cards, rewards programs, and banking services.
The financial services giant expanded its reach beyond finance by inking a strategic partnership with the Argentine Football Association (AFA) to become a global sponsor of the national teams through 2026. Last year, the card company also secured a multi-year regional partnership with Formula 1.
F1 Academy recently secured additional partnerships with the fashion powerhouses, Tommy Hilfiger and Charlotte Tilbury, further bolstering its brand presence.
The female-only single-seater racing championship resumes its action for round 2 in Miami. The Miami Grand Prix is slated to take place from May 3 to 5.