The Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB) have developed a sponsorship agreement with ConfirmTkt, an online train-utility and ticketing-focused company.
Through this deal, the brand has become the team’s official train ticketing partner for IPL 2024. Furthermore, ConfirmTkt’s branding will be featured on the leading side of RCB’s official and training jersey trousers.
Through this cooperation, notable RCB players will appear in appealing digital campaigns, innovative print ads, and captivating television commercials (TVCs) for the #TrainTicketKing campaign. In addition, ConfirmTkt will launch exciting in-app games and competitions across numerous social media channels, giving supporters of RCB the opportunity to win first-access match tickets and memorabilia from the squad.
Dinesh Kumar Kotha, CEO of ixigo Trains & ConfirmTkt, said, “This collaboration goes beyond the conventional realms of sponsorship; it’s about merging the essence of what makes us uniquely Indian – the love for trains and the passion for cricket. This isn’t just about the game; it’s about building a community that shares the same heartbeat – the love for train journeys, the passion for cricket, and the spirit of Bengaluru.”
Rajesh Menon, Vice President & Head of RCB, said, “We are pleased to partner with ConfirmTkt this season. I am confident that this collaboration will bring out exciting fan engagements for people and make them feel more connected with the brand.”
Before this deal, the Faf du Plessis-led side also added boAt, BigBasket, Advance Decorative Laminates and Navitas Solar to its sponsorship portfolio.
The side will begin its IPL 2024 campaign tomorrow, March 22, against the defending champions, Chennai Super Kings (CSK), at the MA Chidambaram Stadium in Chennai.