The Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB) have announced a new partnership with Frido, India’s leading manufacturer of shoe inserts for the 2024 edition.
Frido has been named the official insole partner of the Bengaluru-based franchise via this pact.
Frido, an Indian company, designs and manufactures ergonomic products to help people conquer everyday aches and pains. The manufacturer’s product range extends beyond shoe insoles, offering posture-correcting seat cushions and other solutions to help users move and sit comfortably with less strain.
This collaboration with Frido adds to the growing list of sponsors for the Faf du Plessis-led unit. The team has already secured partnerships with boAt, BigBasket, Advance Decorative Laminates, ConfirmTkt, Pexpo, and Navitas Solar for the upcoming season.
RCB will kick off their campaign on Friday, March 22, against the defending champions, Chennai Super Kings (CSK), at the MA Chidambaram Stadium in Chennai.