The Indian Premier League (IPL) team, Punjab Kings (PBKS) have inked a sponsorship agreement with an Indian healthcare products company, KENT.
As part of the deal, KENT has been named the principal sponsor of the Punjab-based side for the 2024 IPL edition.
Since 1999, KENT has endeavoured to provide customers with water that is 100% pure. Over the last 20 years, Kent has developed and patented technologies for multimodal purification, including RO, UV, UF, and TDS controllers. KENT Technology has successfully made technological advancements to eliminate these concerns and is always striving to provide strong solutions to address the problem of making clean water available to everyone.
Furthermore, KENT also offers unique benefits like as zero water waste while maintaining critical minerals, a digital purity and mineral display, and UV in the storage tank to keep water pure for longer periods of time.
KPH Dream Cricket Limited CEO, Satish Menon, said, “We are delighted to have Kent back as our partner and we welcome them back wholeheartedly. Associating with a brand of the reputation of Kent is a matter of pride as Kent is a brand that is synonymous with cricket in different forms both on field and on air. We are confident that this association will work in the true spirit of promoting entertaining cricket, and it will provide pure thrill to its customers and fans alike.”
Mahesh Gupta, Chairman and & Managing Director, KENT RO Systems Ltd., said, “We are happy to collaborate with PBKS in the 17th season of the IPL. The Punjab team represents the KENT RO brand values – while the brand stands for giving 100% Pure Water by Removing dissolved impurities and the Punjab team represents the purity of fighting spirit. Loaded with some of the Star players the team is likely to go places in this season of IPL. We wish the team all the best in all their matches.”
Prior to this deal, PBKS also landed partnerships with Dazller, Avon Cycles, and Advance Decorative Laminates for IPL 2024.
PBKS had a disappointing season in 2023, finishing ninth in the standings with 12 points. The Shikhar Dhawan-led side will begin its quest for its first IPL title against Delhi Capitals (DC) on March 23 at the new PCA Stadium in Mullanpur.