The Serie A outfit, AC Milan have signed a partnership extension with the leading sports hydration company, Gatorade.
Following the extension, Gatorade will continue to be the official sports drink partner of the club’s both men’s and women’s units.
#ACMilan and @Gatorade are pleased to announce the renewal of their partnership, which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri 👉 https://t.co/V5vZuGdiAZ
— AC Milan (@acmilan) October 27, 2023
AC Milan e Gatorade® sono lieti di annunciare il rinnovo della loro… pic.twitter.com/cZY9YxmzRO
Through this extension, the brand will keep giving daily support to the players of the club by offering goods and instructional materials that are designed to sustain high endurance performance in sports by supplying the energy that muscles under stress require. Gatorade’s scientific foundation is based on research conducted at the Gatorade Sports Science Institute (GSSI) on the effects of nutrition and hydration on the human body before, during, and following physical activity.
As part of the renewal, both bodies have expanded their partnership to include other PepsiCo brands. PepsiCo has been confirmed as the official supplier of the bars and refreshment areas at the San Siro Stadium, providing Pepsi, Pepsi Zero, Seven Up, Lay’s, and Doritos brands for all home Rossoneri games.Â
Maikel Oettle, Chief Commercial Officer of AC Milan, said, “We are enthusiastic about renewing our partnership with Gatorade, a prestigious and significant brand in the world of sport. This collaboration further strengthens the Club’s commitment to achieving excellent performances, helping us to keep our players at the top of their game. We are proud to continue on this journey, contributing to the Club’s success on and off the pitch”.
Marcello Pincelli, PepsiCo Italia CEO, stated, “We are proud to confirm that Gatorade will continue to be by AC Milan’s side. The consolidation of this partnership is for us, once again, a source of great pride as well as evidence of our shared values of determination and desire to achieve ever more ambitious goals. Gatorade’s mission has always been to fuel the performance of every athlete.”
Before this development, the unit already forged partnerships with companies such as Sekabet, Leyu Sports, idealista, Banco BPM, MSC Cruises, BitMEX, New Era, Snaifun, Fanblock and Corpay.
Based in the United States, Gatorade is a food and beverage corporation best recognised for its unique variety of sports drinks. It is currently produced and distributed in more than 80 countries by PepsiCo. In 1965, a team of scientists under the direction of Dr. Robert Cade developed the drink.
The unit has shown some sensational performance on the turf till now, and as a result, it is currently standing second in the league table. The club will be locking horns against SSC Napoli on Monday, October 30.