The LALIGA outfit, Real Madrid have inked a strategic partnership with Ouro, a global financial services and technology innovator.
The two have agreed on cooperation to manufacture and sell co-branded financial solutions to fans in essential countries like the United States, Mexico, Brazil, Portugal, France, and the United Arab Emirates.
As a result of the partnership, Ouro will be the men’s and women’s football teams’ exclusive partner for prepaid, debit, and credit card products.
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, commented, “It’s hugely gratifying. They are leaders in financial services who will partner with us in countries around the world. We share a commitment to values like constant reinvention and trying to get better everyday that are as fundamental to our organizations as integrity. We look forward to an enduring and rewarding partnership.”
Ouro, an official partner of Real Madrid in these countries, will bring the Real Madrid brand and the advantages of the Madridista loyalty program together with its own branded goods and distinctive characteristics. Examples of these products involve its flagship brand, Netspend, which introduced prepaid debit to underserved consumers in the United States, and its more recent creation, X World Wallet, which provides a multi-currency wallet and payments app for multicultural, mobile consumers.
Bertrand Sosa, President and Chief Brand Officer, Ouro, commented, “We are honored to join forces with such a storied and beloved global brand to make financial empowerment products more accessible to more people. This unique opportunity to help people take their money further so they can experience more of what they love is the motivation behind our work, and to have Real Madrid collaborate with us to deliver even more value to such a passionate fan base is very special.”
By combining sports loyalty with financial solutions, Ouro and Real Madrid hope to strengthen the Madridistas’ bond with their team, maximise the value of their money, and encourage financial responsibility and accessibility. The association also contributes to Ouro’s strategic focus on innovation, development, and worldwide expansion.
Roy Sosa, Ouro CEO and Co-founder, said, “We are proud to announce our partnership with Real Madrid, a global icon that shares our values of excellence, winning spirit, solidarity, and humility. Today we start a movement that transcends sports. Together, we will empower millions of fans and customers to achieve their financial goals and turn their dreams into reality.”
In preparation for the team’s impending summer tour in the United States, the alliance will shortly issue a co-branded Netspend card featuring Real Madrid’s identity.
The two organisations have also begun collaborating on the creation of a co-branded financial solution that combines the Madridista Club membership’s loyalty advantages with a digital multi-currency wallet, which will be made available to supporters worldwide later this year. Loyal Real Madrid supporters can anticipate these payment options to bring them even closer to the action, with exclusive discounts and experiences at the point of sale and beyond.