The Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB) have signed a partnership with the IT solution entity, Aryaka.
Following the partnership, Aryaka has been named the official IT networking and security sponsor of RCB for IPL 2023. The IT firm will receive global co-branding opportunities for digital and print worldwide. The deal also includes the placement of the IT entity’s logo on RCB’s website, sponsor panels, team bus, cars, digital channels, and lastly placement on co-branded billboards in Bengaluru. In addition, Aryaka is also privileged to showcase this esteemed partnership through the end of the calendar year across public relations, marketing, and advertising channels.
The Bengaluru-based franchise announced this collaboration through its social media platforms.
Founded in 2009, and currently headquartered in San Mateo, California in the United States, Aryaka is an IT solution company that provides wide area software-designed network connectivity and application delivery. The brand also has additional offices in cities such as London, Bengaluru, Beijing, and Singapore.
Talking about this esteemed partnership, Matt Carter, CEO of Aryaka, said, “We are thrilled to partner with RCB, a team that embodies the qualities that make Aryaka special. RCB always delivers a best-in-class experience to their fans, they don’t let challenges stop them from reaching their goals, and they confidently defy convention to win. Through this strategic partnership, we hope to deepen our connection to the Indian market and further expand our brand on a global level, and RCB is a perfect fit to help us do that.”
Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “We are pleased to partner with Aryaka as our official IT Networking and security partner and together we aim to enable and encourage fans for a secured online presence and better networking experiences. We look forward to a long-term association.”
Vidyaranya Maddi, SVP and Head of Global Delivery, Aryaka, said, “As a company with deep roots in India, we are proud to be associated with one of the country’s most beloved sports franchises. By sponsoring RCB, we are not only supporting the team but also celebrating the passion and energy that cricket brings to millions of fans around the world”.
Before this development, the unit from India’s silicon valley had added companies such as KEI Industries Ltd, Hindware, Ampere EV, Qatar Airways, EatSure, Happilo, Equitas Small Finance Bank, JioCinema, boAt, Manipal Hospitals, Hombale films, and ITC Master Chef Creations to its sponsorship portfolio.
The Faf-Du Plessis-led side registered a fabulous eight-wicket win against Mumbai Indians (MI) last Sunday in Bengaluru. The team will be looking to continue its winning momentum this coming Thursday, April 6, when the side locks horns in its first away encounter against Kolkata Knight Riders (KKR) at the historic Eden Gardens in Kolkata.