The Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB) have unveiled a collaboration with the digital rights holder of the competition, Viacom18.
In this development, the digital-first partnership will enable the RCB fans to witness engaging content throughout the franchise’s men’s and women’s T20 campaigns on JioCinema.
JioCinema users will get an opportunity to enjoy exclusive and exciting content featuring Virat Kohli, Faf du Plessis, Dinesh Karthik, Ellyse Perry, Smriti Mandhana, team bonding and training sessions via RCB’s originals, RCB Bold Diaries, RCB Insider, RCB Game Day, and RCB 12th Man.
Ahead of the commencement of the tournament, the Bangalore-based team has made some serious developments by adding a subscription-based on-demand fitness product, an exclusive variety of plant-based meat and mocktail pre-mixes.
Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “At RCB, we value the power of digital and take great pride in being India’s most popular and most engaged sports team on digital platforms. Our continued belief in digital and Viacom18’s unprecedented offerings through JioCinema form a synergy that will transform the landscape of sports viewing and elevate the way we interact with fans.”
Speaking on the development, Viacom18 Head of Strategy and Partnerships Hursh Shrivastava, “We aim to be a one-stop shop for cricket fans by giving them a whole new perspective for all things TATA IPL through our digital proposition on JioCinema.”
“Royal Challengers Bangalore are one of the top-most digitally engaged cricket teams in the world and this partnership will strengthen their position further by taking their content to a wider audience through JioCinema.”
On the sponsorship pitch, the Faf-led team has partnered with KEI Industries Ltd., Hindware, Ampere EV, Qatar Airways, EatSure, Happilo, Equitas Small Finance Bank, and Zuno General Insurance.
On the field, RCB will kick off its 2023 IPL campaign on Sunday, April 2 against the five-time IPL champions, Mumbai Indians (MI) at the M. Chinnaswamy Stadium in Bangalore.