The Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB) have signed a partnership with the health food brand, Happilo.
Following the partnership, Happilo has been named the official snacking partner of RCB for IPL 2023.
The Bengaluru-based franchise announced its new affiliation through its social media platforms.
Commenting on the partnership, Vikas D Nahar, founder and CEO, Happilo, said, “RCB stands for grit, determination and most importantly their ethos #PlayBold which resonates both on and off the field. Being snacking partners for the team, we hope to promote healthy snacking among the young and old. We plan to nurture this partnership beyond the field and also give the fans and consumers to experience the goodness of Happilo dry fruit snacks.”
Speaking on the occasion, Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “RCB is proud to partner with Happilo, a home grown brand from Bangalore. As Happilo has grown its business exponentially in a short time span to one of the fastest growing foods businesses in the country, this partnership will help them with an experiential marketing platform with pan India reach and add further scale to their already robust brand.”
Founded in 2016 and currently headquartered in Bengaluru, Karnataka, Happilo is a health food entity that makes an exclusive range of nuts, dried fruits, seeds, dry roasted snacks, also including some festive gift hampers and many more. The company’s current manufacturing unit is in Yeshwanthpur, Karnataka.
Before this development, RCB roped in companies such as Equitas Small Finance Bank and Qatar Airways, reportedly, in their sponsorship portfolio.
RCB will be eyeing to lift their maiden IPL trophy this time as they have been qualifying for the knock-out stage for the last three seasons but weren’t able to cross the finishing line. They will be starting their 2023 campaign against the five-time winner of the tournament, Mumbai Indians (MI) at their home ground, M.Chinnaswamy Stadium in Bengaluru on Sunday, April 2.