The Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB) have inked a new sponsorship deal with Equitas Small Finance Bank. As part of the deal, the firm is set to serve as the proud banking partner for the 2023 season.
This reinforces the ethos of the bank, which is to be “The Progressive Bank behind Progressive Champions” and is consistent with RCB’s guiding principle to be the progressive players in the game.
Equitas Small Finance Bank is a new-age bank that offers a fresh banking experience to children, young adults, families, and business owners throughout India. As a microfinance organisation, the firm, over the years, went about improving livelihoods and enhancing lives invisibly.
In this deal, the Equitas Small Finance Bank logo will be visible on the lead trousers of RCB’s uniform. This cooperation campaign will be targeted to highlight that Equitas has been playing a progressive role in altering the lives of individuals through their lending and social obligations of ‘Beyond Banking’.
Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, said, “Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. RCB takes pride in their synergy with fans, and this is also aligned to the core values of Equitas of taking pride of performance and synergies. While the team is renowned to have the favourite faces of the cricket industry, the team is also known to have recorded the highest totals and viewership out of all teams across 15 seasons.
“Through this association, we are happy to show our support to this progressive team and fellow citizens who have faith in RCB as champions. The brand partnership promotes our campaign ‘Progressive Bank behind Progressive Champion’ through cricket – the mode of entertainment that nourishes our relationship with the customers with engagement. We are a new-age bank that goes beyond banking to understand the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow.”
Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, said, “We are pleased to partner with Equitas, a leading financial player, with a history of investing in cricket. We look forward to executing a mutually beneficial partnership that lasts for a long -term.”