Following this new association, the brand has been named the principal partner for three years and will have its logo featured on the back of the jersey of the star-studded RCB team throughout the partnership.
Along with this, the branding will also be clearly displayed during the franchise’s on-field games. KEI Industries LTD. has been also granted permission to use player pictures and the team logo for promotional purposes. The alliance will be promoted through print, outdoor, television, digital, and social media platforms throughout the tournament.
Krishna Electrical Industries was founded in 1968 as a body corporate with the core business activity of producing house-wiring rubber cables. Presently, it has developed into a leading empire that provides comprehensive wire and cable solutions.
Through a vast network of over 5000 channel partners, the company’s products reach customers across over 45 countries worldwide. KEI Industries has always believed in the value of its people.
Speaking on the association, Mr Anil Gupta, Chairman -Cum- Managing Director, KEI Industries Ltd., said, “We are delighted to announce our partnership with Royal Challengers Bangalore, which is one of the most popular and strongest IPL brands. KEI is one of the leading wires & cables player serving customers across 60 counties globally and we see a great synergy between both the brands. The players of international stature and their consistent bold performance gives a synergy with the product features of brand KEI, India is a cricket frenzy nation and with this partnership, we aim to leverage IPL to build and strengthen our brand awareness and connect with our target audience across the globe.”
Speaking on the association, Mr. Manoj Kakkar, Executive Director (Sales & Marketing), KEI Industries Ltd., said, “KEI has been actively involved in promoting regional sports, cricket and their association with IPL goes back to 2016. India is a cricket frenzy nation and with this partnership, we aim to leverage IPL to build and strengthen our brand awareness and connect with our target audience across the globe. This partnership Royal Challengers Bangalore will help brand KEI to instantly connect with the lions of viewers watching the event across India and abroad. The brand has also planned a series of fan engagement activities and meet & greet sessions for key channel partners with players during the tournament.”