The year 2022 has witnessed some key commercial decisions held by the Premier League to take its global recognition to newer heights for its forthcoming seasons. The premium football brand that leaves the audience awestruck with its spell bounding football action has recently signed significant broadcast partnerships to deliver this captivating sport throughout the globe.
These deals feature media giants that have strong portfolios and a vast customer base. They are as follows:
- fuboTV
The elite English football league has provided official media rights to the American streaming service, fuboTV to engage with football fanatics in Canada. The platform will cover all 380 matches in this multi-year contract which will run from the 2022/2023 season till the 2024/2025 edition.
Paul Molnar, the CMO of Premier League shared his thoughts and said, “We know there are many passionate Premier League fans in Canada and we are very pleased that fuboTV views the Premier League as such an important part of its programming mix in this market.“
2. ViacomCBS
Next in line, the prime football tournament partnered with a media conglomerate, ViacomCBS to reach the sports devotees of Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. In addition to this, the network also grabbed the non-exclusive rights for Belize and the Dominican Republic. ViacomCBS through its OTT stage, Paramount+ will live stream all the matches for the next three seasons starting from the 2022/2023 season.
Paul Molnar put forth his comments, which said “ViacomCBS platforms will be an outstanding home for the Premier League and we look forward to working together to showcase the League to new and existing fans throughout Central America and Mexico.”
3. Sky Sport New Zealand
The British league revived its old media rights partnership with the Kiwi network, Sky Sport New Zealand for a long-term of six years. Beginning from the next season, this collaboration will deliver live action of the scintillating football action in New Zealand.
Paul Molnar commented, “We are very happy that Sky NZ views the Premier League and our clubs as a vital part of their live sports offering.“
4. Now TV
To cover the Asian region and enlighten the Chinese fans with the jaw-dropping sporting experience, Premier League signed a renewal with Now TV. The extension that will enable the network to provide 4K viewing exposure will run for the next three editions.
Derek Choi, the Head of Pay TV at HKT, conveyed his views and said, “Being Hong Kong’s Home of Sports, the continued broadcast of the Premier League reaffirm our commitment to bring the best global sports content to the city.”
5. StarHub
With this partnership, Singaporean fans can catch the live broadcast of the exuberant soccer competition for the next six straight seasons. StarHub will air all the jaw-dropping matches in HD on multiple platforms like StarHubTV+, mobile and broadband services.
Paul Molnar gave his insights and said, “StarHub will be an outstanding home for the Premier League over the next six seasons and we look forward to working together to showcase the League to new and existing fans throughout Singapore.”
By associating with these networks, the league has secured some of the prominent regions of the world for a long span to showcase its distinct content.