The multinational mass media and entertainment conglomerate, ViacomCBS has agreed on a multi-year partnership with the world’s most popular football league, Premier League. Following the association, the ViacomCBS owned OTT platform, Paramount+ has been handed the Premier League media rights in Mexico and several other countries.
The partnership has been penned down for three years, commencing from the start of the 2022/23 season, and will run until the end of 2024/25. In three years, Paramount+ will be broadcasting 380 live matches each season of the Premier League in Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. Adding to it, the partnership also includes the non-exclusive rights to the competition in Belize and the Dominican Republic.
The OTT platform will be having 24/7 coverage of the British top-flight tournament, which includes the exclusive behind-the-scenes and an inside look into the clubs and players.
Speaking on the occasion, Paul Molnar, Premier League chief media officer, said: “The Premier League is pleased to announce our new partnership with ViacomCBS in Central America. We are very happy that ViacomCBS views the Premier League and our clubs as a vital part of their live sports offering. ViacomCBS platforms, including Paramount Plus and Pluto TV, will be an outstanding home for the Premier League and we look forward to working together to showcase the League to new and existing fans throughout Central America and Mexico.”
Adding to it, Raffaele Annecchino, president and CEO of ViacomCBS Networks International, said: “We know audiences around the world are passionate about sports, and especially about football. This partnership with the Premier League brings exclusive content directly to those fans, live for the first time on Paramount Plus in Mexico and Central America. Live sports are an important differentiator for our streaming service, and as we’ve seen in the U.S. and Australia, we are confident this will drive subscriber growth as we continue to offer the best mix of entertainment and now – live sports.”
Meanwhile, the American streaming service firm, fuboTV Inc. was successful in acquiring the Premier League media rights in Canada.