The broadcasting giant, Sky Sport has recaptured the official media rights of the Premier League for New Zealand. Through this multi-year deal, the network unit will cover the exuberant football tournament for six years after losing the rights in 2018 to Spark Sport.
This partnership will come into play from the 2022/2023 season. Through this association, the platform aims to strengthen its brand portfolio in the nation and captivate its customers with live-action of the elite football competition throughout the year.
Sky’s Chief Executive Sophie Moloney put forth her views on the deal and said, “Securing the content that matters most to our customers is a key part of our strategy. Our customers know that there is always great sport to watch on Sky, every month of the year, with the best of New Zealand and global competition. Those of our Sky Sport customers who are fanatical football fans have had to purchase a second service to watch the Premier League in recent years, and it’s great to now be able to offer them the Premier League as part of their wide range of sport and entertainment viewing options on Sky.”
Premier League’s Chief Media Officer, Paul Molnar, also shed light on this partnership and said, “The Premier League is pleased to announce our new partnership with Sky NZ. We are very happy that Sky NZ views the Premier League and our clubs as a vital part of their live sports offering. They will be an outstanding home for the Premier League and we look forward to working together to showcase the League to new and existing fans throughout New Zealand.”
Sky Sport has media rights for several premium tournaments. The list includes Australian A-Leagues, European club football competitions, the 2022 FIFA World Cup in November and the 2023 FIFA Women’s World Cup.