The Singaporean network, StarHub has penned down a new multi-year partnership with the world’s most renowned football competition, Premier League. Through this exclusive association, the media giant will cover the most elite football competition in Singapore for the next six years.
In this massive collaboration, StarHub will broadcast all the 380 matches. The media unit will also make the matches accessible and affordable to the football fanatics in the country. The sports network will air the live-action in HD quality on multiple platforms that include StarHubTV+, mobile and broadband services.
To further enhance the customer viewing experience and engagement for the exciting football competition, the network has developed interactive features like Party Watch, split-screen viewing, performance statistics and analysis, etc. Other than this, it will also deliver on-demand match rewinds and highlights to reach the working population that is unable to witness the live broadcast.
Johan Buse, Chief of Consumer Business Group at StarHub, conveyed his opinions on the deal and said, “We are hard at work to stitch together unparalleled and more affordable Premier League access via StarHub TV+, our mobile and broadband platforms – fans will never have to miss a beat in the action. The beauty of StarHub TV+ is that fans can sign in to the app, regardless of which broadband or mobile service provider they are with, removing barriers to access their favourite matches on any device, any screen, anytime.”
Paul Molnar, Premier League’s Chief Media Officer, also gave his insights on the long-term partnership and said, “The Premier League is delighted to announce our exciting partnership with StarHub and we are very happy that they view our competition as an important part of their live sports offering. StarHub will be an outstanding home for the Premier League over the next six seasons and we look forward to working together to showcase the League to new and existing fans throughout Singapore.”