The international cricket governing body, the International Cricket Council (ICC) has unveiled a long-term association with the Emirati multinational logistics company, DP World.
The association between the two esteemed entities will kick off with the upcoming World Test Championship Final (2021-23) and it will also cover all important ICC events in men’s and women’s cricket including the T20 Cricket World Cup, ODI World Cup, and Champions Trophy.
Following the partnership, which was announced at the Oval Cricket Ground in London, DP World has been named the global logistics partner of the ICC. The Dubai-based company also became the first committed partner of the ICC for the commercial cycle 2024-27. DP World will provide logistics solutions to the ICC throughout the duration of the collaboration. The association also provides DP World with the right to own the match ball delivery moment ahead of fixtures at ICC events along with branding on varied different assets. The two parties will also be involved in co-creating digital and experiential initiatives.
DP World has joined the likes of Emirates, MRF Tyres, Aramco, Booking.com, and BYJU’S as ICC’s global partners for the current commercial cycle.
DP World Chief Communications Officer, Daniel van Otterdijk said, “DP World is truly delighted to embark on this journey with the International Cricket Council. Our global partnership represents a shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling the sport into a new era of innovation and growth. We are excited about the limitless possibilities that lie ahead, offering our smart logistic expertise, and the positive impact we can make together.”
ICC Chief Commercial Officer, Anurag Dahiya said, “It is with great excitement and pride that we welcome DP World to the ICC Commercial Partnership Programme. This partnership will not only span our upcoming events during 2023 but will also form an integral part of the ICC’s new commercial rights cycle, beginning in January 2024. It is set to be a partnership marked by deep integration and collaboration.
“With our hosting of an increasing number of events in the upcoming cycle and an expansion into more markets, our logistical demands are growing in scope and complexity. We firmly believe that DP World is in an ideal position to help ICC meet these growing needs. Launching this partnership in such a landmark year for the sport is particularly exciting, with the ICC World Test Championship Final kicking off on Wednesday, and the ICC Men’s Cricket World Cup slated to capture the spotlight in October and November.”
DP World is having quite a year as it has managed to sign the dotted lines with the likes of Delhi Capitals (DC), Royal Challengers Bangalore (RCB), and McLaren Racing.