The International Cricket Council (ICC) has announced a multi-year strategic partnership with a global financial technology infrastructure company – Nium.
The leading global company, Nium provides banks and businesses with access to a range of fintech infrastructure services through one API.
The partnership extends to three global ICC events till the end of 2023. The agreement includes the ICC Men’s T20 World Cup in the United Arab Emirates and Oman, the ICC World Test Championship Final in 2023, and the ICC Men’s Cricket World Cup 2023 to be hosted in India.
As per the agreement, Nium will be granted the title of the official fintech infrastructure partner of the ICC and will be gaining brand exposure across the broadcast and digital platforms during the events. They will also be able to execute unique fan and client activations at these ICC events.
Commenting on the partnership, Anurag Dahiya, Chief Commercial Officer, ICC said, “We are excited to have Nium join us as an official partner, beginning with the highly anticipated ICC Men’s T20 World Cup to be held here in the UAE & Oman. This relationship will allow Nium to use the backdrop of cricket to promote its role as a pioneer in fintech innovation to its clients and prospects, worldwide.
He further added, “We look forward to working with Nium on developing bespoke campaigns that we believe in time will have a positive impact on our game and how we engage with fans.”
Prajit Nanu, Co-Founder and CEO, Nium said, “We are beyond excited to join forces with the ICC as a unique B2B commercial partner. Cricket’s appeal transcends countries, currencies, and cultures. For years, Nium has been the behind-the-scenes fintech infrastructure powering some of the most recognized brands in the world.
“This partnership allows us to showcase our fintech innovations on a global stage, and to engage cricket-loving technologists in the development of new programs to advance the global game experience.”