The automobile manufacturer, Nissan India has announced a partnership extension with the International Cricket Council (ICC) for the ICC Men’s Cricket World Cup 2023.
The Nissan Magnite will serve as the official car of the 2023 World Cup, which will be held in India from October 5 to November 19, 2023. The newly unveiled renewal marks the eighth consecutive association between the two parties involved.
Nissan Motor India has revealed the brand-new Nissan Magnite KURO special edition to mark its longstanding association with the ICC and to welcome the festive cricket season with great excitement.
As part of the deal, Nissan will vigorously advertise the ICC Men’s Cricket World Cup 2023, displaying the Nissan vehicle at the stadium and launching exciting on-ground promotional campaigns around the nation.
Rakesh Srivastava, Managing Director, Nissan Motor India, said, “Nissan is pleased to be the Official partner of all ICC tournaments and is delighted to have the Big, Bold, Beautiful Nissan Magnite as the Official car of the ICC Cricket World Cup 2023. It is a proud moment for Nissan to introduce the Nissan Magnite KURO Special Edition in commemoration of its 8th year partnership, for this tournament Nissan will engage with multiple activities with millions of cricket fans on their deep passion strengthening its bonds, especially in India where cricket is a festival.”
Nissan is also promoting the competition’s trophy tour, which is presently travelling through numerous cities in India, with the presentation of a 3D trophy in malls as a key commitment to the ICC Men’s Cricket World Cup 2023. This unique effort aims to connect cricket fans by providing them with exclusive access to the World Cup trophy, enabling them to shoot 360-degree photos of this iconic emblem of cricket supremacy.
Throughout the trophy tour, Nissan will also showcase the Nissan Magnite. During the event, customers can snap pictures with the car and share them on social media to win tickets.
Numerous improved safety features, including the Electronic Stability Program (ESP), Traction Control System (TCS), Hill Start Assist (HSA), and Tire Pressure Monitoring System (TPMS), are now standard across all Nissan Magnite versions. The Nissan Magnite provides the highest level of safety in its category with the addition of the aforementioned safety features and a 4-Star Safety Rating for Adult Occupant Safety by Global NCAP.
Nissan Magnite was recently introduced in Seychelles, Bangladesh, Uganda, and Brunei, among other 15 international countries. Nissan India’s main export markets have recently changed from Europe to the Middle Eastern nations of Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.