The International Cricket Council (ICC) has announced a new multi-year sponsorship deal with an Indian financial services company, IndusInd Bank.
Following this deal, the brand has been named a global partner for the highly anticipated ICC Men’s Cricket World Cup 2023 and other forthcoming ICC men’s events.
In this deal, IndusInd Bank will have access to a variety of fun events and promotions for its clients, staff, and cricket enthusiasts. The exclusive chance to have a child participate in the teams’ walk out onto the field prior to the start of play for the national anthems will be provided by ownership of IndusInd Bank’s flagship Anthem Companions initiative, which is available to only a select group of customers and employees. Involving brand activations, on-field access, and the chance to see some of the finest cricket action are further aspects of the experience.
IndusInd Bank will also have the opportunity to utilize a variety of branding and content assets as a result of this partnership, enabling it to forge stronger ties with its stakeholders, employees, and clients. Through its dedicated sports initiative, “IndusInd for Sports,” the Bank strives for excellence while developing sports, promoting inclusion and collaboration, and bettering people’s lives. The partnership is a prime example of this dedication.
Sumant Kathpalia, Managing Director & CEO, IndusInd Bank, said, “We believe in the transformative power of sports and ICC World Cups are one of the most popular sporting events in the world, with millions of fans tuning in to watch the best cricket teams battle it out. We are extremely proud to be associated with the ICC and believe that this collaboration will further strengthen our brand visibility and enhance our customer engagements, both domestically and internationally. We look forward to create exceptional moments that our customers and employees as well as cricket fans will cherish in the time to come.”
ICC Chief Commercial Officer, Anurag Dahiya, said, “We are delighted to welcome IndusInd Bank into the ICC family as a Global Partner for the Men’s Cricket World Cup 2023 and future ICC men’s events. We believe that cricket’s vision of more players, more fans and more nations enjoying the sport is well-aligned to IndusInd Bank’s reach and unwavering commitment to excellence.
“IndusInd Bank will add great value to the event experience, both through the delivery of the Anthem Companions programme and the co-creation of unique experiences and opportunities for its customers, employees as well as cricket fans.”
Prior to this association, ICC also developed a first-of-its-kind technology partnership with the NEAR Foundation for the summit competition in the sport. The ICC Men’s Cricket World Cup 2023, which is scheduled to be played in India from October 5 and conclude on November 19, is anticipated to be the finest Cricket World Cup ever.