spot_img
spot_img

ICC strikes sponsorship deal with Aramco

The company intends to put recycling devices throughout all seven cricket grounds in Australia for the tournament.

The International Cricket Council (ICC) has signed a new global partnership deal with the Saudi Arabian energy company, Aramco. The new deal is set to cover all of the cricketing governing body’s tournaments until the end of 2023.

The deal contains the forthcoming Men’s Twenty20 World Cup in Australia, the Women’s Twenty20 World Cup in South Africa in 2023, the ICC World Test Championship final in the United Kingdom, and the Men’s Cricket World Cup in India in 2023.

In this partnership, Aramco has acquired naming rights for the ICC Player of the Match Awards.

The company also intends to put recycling devices throughout all seven cricket grounds in Australia for the tournament, which begins later this month. According to the ICC, this equipment will recycle plastic waste into apparel for future contests.

Geoff Allardice, ICC Chief Executive, said, “We are delighted to welcome Aramco into the family of ICC global partners. Our shared commitment to excellence is the foundation of the partnership and we are looking forward to working with Aramco on our major men’s and women’s events through to the end of 2023.”

Talal Al-Marri, Global Public Affairs General Manager of Aramco, commented, “This represents a significant addition to our network of global partnerships and we are pleased to join forces with the ICC. Excellence is one of our core values and this is reflected in our support of cricket at the elite level.”

Related Articles

Latest Articles