FC Barcelona renew long-term association with Konami ahead of new LALIGA season

Konami will prolong to be FC Barcelona's official global partner and video game partner.

The LALIGA unit, FC Barcelona have enhanced their association with Konami by signing a multiple-season extension.

Following this development, Konami will prolong to be Blaugrana’s official global partner and video game partner. Through this arrangement, the two parties involved aim to expand the collaboration between football and digital entertainment.

The video game company is also entitled to leverage the senior squad along with several assets to conjure content for the production of its game. In addition, Konami will also be able to team up with Barca legends who will be assigned as first-class ambassadors for the deal. The initial agreement between the two entities kicked off in 2016.

The renewal also contains in-ground brand exposure on match days, in the museum and in the club’s media. The LALIGA champion’s social media handles along with the content encouraging the eFootball series will also feature Konami’s branding.

Commenting on the development, Juli Guiu, Vice-President of the FC Barcelona Marketing Area, said, “We are very pleased to renew our agreement with KONAMI, a company that over the years has always demonstrated its commitment to FC Barcelona. KONAMI is a benchmark in the video game sector and will help us to forge new synergies with young audiences and to continue to explore possibilities in the realm of digital entertainment, a key sector for the expansion of our brand in the coming years.”

Naoki Morita, Konami Digital Entertainment B.V.’s European President, said, “It is very exciting to be announcing an extension to such a successful partnership. FC Barcelona are truly one of giants of world football, we are proud to have them as part of the eFootball™ series now and for the next few years thanks to this renewal. To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as we keep evolving our product to bring the best user experience possible”.

The video game company, headquartered in Tokyo, has rich experience in partnering up with football teams and organizations – Atlético Mineiro, Arsenal, French Football Federation, Inter Milan, Bayern Munich, AC Monza, and AC Milan.

In the previous month, FC Barcelona also signed a three-season deal with PRIME. The Barcelona-based Spanish top-flight club emerged victorious in the previous edition of the competition gathering 88 points. FC Barcelona will commence their new season on Monday, August 14 against Getafe at 1 AM IST.

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