Konami Digital Entertainment B.V. has signed a multi-year partnership with AC Monza, who recently gained promotion to Serie A.
Following this deal, Konami has been appointed as the official football videogame partner, with the club appearing in future editions of the eFootball series beginning with the start of the 2022/23 football season.
Konami has 3D scanned the faces of the club’s players that will be added to the game from next season. The brand will also use the club’s logos and sponsors and include club legends in the game.
Associazione Calcio Monza is a professional football club that is based in Monza, Lombardy, Italy. The club is one of the oldest in Italian football history being established in 1912. For the first time, the club will play in Serie A, the top division in Italian football as they were promoted from Serie B in the 2021/22 season.
Konami’s latest partnership includes top-tier Italian deals with AS Roma, SS Lazio, SSC Napoli, Atalanta BC and most recently AC Milan.
Naoki Morita, President at Konami Digital Entertainment B.V. commented, “Through our new partnership with AC Monza, it is our strong belief that we can reach an even broader range of football fans and gamers in Italy and beyond. We’re looking forward to a long and successful partnership.”
Adriano Galliani, CEO of AC Monza stated, “It is a great honour to join the other top Italian and international clubs partnered with Konami. This agreement enables AC Monza to expand its brand worldwide and we are convinced that both parties will benefit from the partnership.”