The video game company, Konami Digital Entertainment has formed a new multi-year collaboration with the French Football Federation (FFF). With this deal, the game developer has been named as the official football video game partner of the French National Team.
The newly signed deal includes a variety of features from the eFootball title series. Along with this, the alliance will also include a range of commercials, illustrations, and activation privileges.
FFF will be incorporated into a number of eSports events showcasing other licenced national associations, in addition to a slew of marketing and media rights.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, said, “At KONAMI, we are ambitious in our desires to grow our partnership network and reach a global, football-loving audience. Partnering with the national association of a football-obsessed nation like France is amazing but add to that the fact that they are also a team of such significant football history and prestige – this is very significant for us. The eFootball series continues to evolve and improve, so to welcome the French Football Federation onto this journey of setting football free is very exciting.”
François Vasseur, Managing Director at the French Football Federation, commented, “The French Football Federation is delighted to welcome Konami as the official football Video game Partner of the French National Team.We have the same ambition to innovate and to propose to the fans of football and gaming the best experiences and enjoyment.Konami’s worldwide presence will enable the French national team to reach a broader global audience and their expertise is a great opportunity to accelerate the growth of French eSports.”