The Italian football club, Inter Milan have announced a multi-year sponsorship deal with the video game company, Konami. The deal foresees that the gaming industry giant will serve as the club’s global football videogame partner, youth development center partner and training kit back partner.
As per the deal, Konami’s video game series eFootball’s logo will appear on the back of the training kit for the men’s and women’s first teams as well as the youth squad, starting from the 2022/23 season. Also, the pre-match kit worn by the players during warm-up will also feature the brand logo.
The company will have the naming rights to the Inter Women and Youth Academy training site, which has been the club’s pride and pleasure for a long time. The facility will be called the Konami Youth Development Centre in Memory of Giacinto Facchetti.
Furthermore, the collaboration extends into the realm of gaming, which is Konami’s primary business and a field in which the Nerazzurri have been active for many years through Inter Esports. Konami will collaborate with the club on domestic and international esports projects that will be disclosed throughout the campaign.
Alessandro Antonello, Corporate CEO of Inter Milan said, “This new multi-year global partnership agreement proves the importance of a common path between Inter and KONAMI,a clear commitment that resumes a bond that began years ago and will continue into the future, based on shared values and objectives.”
Luca Danovaro, Chief Revenue Officer of Inter Milan said, “We are delighted to welcome KONAMI back into the Inter family and to announce this important and unique partnership, which once again proves the ever-growing value of the Nerazzurri brand and its ability to represent the ideal communication platform to engage a young, innovative and international target, capable of connecting millions of fans around the world, thanks to a long-term strategy. Starting this season, KONAMI will play a leading role in our world.”
Naoki Morita, the European President of KONAMI Digital Entertainment B.V said, “Joining forces with a club of Inter’s calibre as part of our football partners is so exciting for KONAMI. With the new name of the Youth Development Centre, the eFootball™ logo on the various teams’ training kits and a range of eSports activations, at KONAMI we know that this partnership will generate plenty of success now and in the long term.”